Soil Association Organic Fortnight
3-17 September 2010
Organic Fortnight is the industry's nationwide campaign highlighting the benefits of organic. With sales promotions and national press coverage, it’s a key time to promote your products and to encourage customers to look out for products carrying the Soil Association symbol.
Marketing resources
We've developed marketing resources to use during and beyond the Organic Fornight. Focussing on five key benefits of organic, these resources aim to give clear and consistent messages on the benefits of organic.
Key messages
Resources
Suggestions
- Why not talk to supermarket buyers about supporting the campaign
- Join up with other businesses to approach retailers with joint promotions
- Wholesalers – advertise over the summer and plan for a spike in demand
- Use the Organic Fortnight logo on your website and communications and link through to the Soil Association site
- Use the ‘Five good reasons to choose organic’ in-store
- Download and print our 'Why Choose Organic?' leaflet
- Display our 'Why Choose Organic?' posters
- Download the events planning guide for tips on event organisation and publicity
- Use our Press Release Template to give your event local promotion
- Strengthen your advertising with our guide to Approved Marketing Statements